RE/MAX 440
Patty Jo Anzivine
pattyjovine@gmail.com
Patty Jo Anzivine
4550 W. Tilghman Street
Allentown  PA 18104
PH: 610-390-0415
O: 610-398-8111
F: 267-354-6902 
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Social Media Study Reveals the Hottest Gifts This Holiday Season

November 22, 2013 4:09 am

It's that time of year! The holidays are just around the corner and is immediately followed by Black Friday and Cyber Monday when a good chunk of holiday shopping takes place. This year, more than ever, the naughty and nice are expressing their holiday gift wishes via social media.

Prime Visibility took a look at the gifts that are lighting up Facebook, Twitter, Instagram, and more. After aggregating over one million social media conversations about the gifts on holiday wish lists, some of the discoveries were expected, but some of the findings are very surprising. Here is what the study found:

• Cash and gift cards are the two most requested gifts.
• Outside of cash and gift cards, iPhones are the most widely requested gift with the iPhone 5s as the most requested model.
• Nike and Ugg are the two most requested apparel brands.
• While "Breaking Bad" is the most widely requested TV Show/DVD gift, older shows such as "Friends" and "Boy Meets World" are also in high demand.
• Starbucks, iTunes, and Target are the most widely requested gift cards – even more so than Visa and American Express which can be used for a variety of different types of purchases including Starbucks, iTunes, and Target.
• Younger females under 18 are more likely to publically express what they want as a gift through social media.

It's looking to be a great year for retailers and more will be shopping using mobile devices and apps more than ever before. Teens, not surprisingly, are using social media to not only connect with the friends and brands they love, but to also shop for holiday presents. Prime Visiblity's findings also revealed that more teens are increasingly turning to Instagram, Tumblr and Snapchat (and some are even turning to Twitter) rather than Facebook or LinkedIn. In particular, Instagram is probably the network where teens are heading to most often over Facebook, demonstrating the need for brands to consider social network marketing options beyond Facebook.

Published with permission from RISMedia.


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Three Simple Tips to Prepare Your Car for Winter Weather

November 21, 2013 4:09 am

(BPT)—As temperatures dip, it's important to prepare your car for harsh winter weather. Not only can the elements be hard on your vehicle, but the chemicals that are used to fight the elements such as road salt and chemical compounds to melt ice are as well. Being prepared and knowing how to take care of your vehicle can help you avoid costly repairs and will extend the life of your vehicle.

Step 1: Check your windshield wipers
You never think about the condition of your windshield wipers until they don't work properly in a rain or a heavy snow fall. Rule of thumb is that you should change your wiper blades every six months. This will ensure you have the necessary vision on the road to drive safely even in less than ideal weather conditions.

Step 2: Protect your engine

You may not think about what's under the hood of your vehicle during the winter months, but protecting your engine and the components that make your vehicle run is important. Premium synthetic lubricant manufacturer Royal Purple recommends using Purple Ice, a year-round radiator conditioner that will provide corrosion protection and is fully compatible with antifreeze. A single bottle will treat a radiator for 30,000 miles when mixed with antifreeze to maintain maximum performance.

Step 3: Emergency road kit
Even if you take the best care of your vehicle, in some instances you cannot avoid a breakdown or incident when you're on the road. Take the time to pack an emergency kit that you can keep stored in your truck. It could be a lifesaver if you have to put it in use. Include a: flashlight, batteries, blanket, snacks, water, gloves, boots, first aid kit, ice scraper/snow brush, jumper cables, road flares, white towel or window sign to indicate you need help.

Before the colder weather sets in, getting your vehicle ready in advance will ensure you're prepared for the winter driving months.

Published with permission from RISMedia.


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Urban Uprising: Metro Dwelling Gains Momentum

November 21, 2013 4:09 am

These days, you don't need a big house to live large. Instead of spacious floor plans in subdivisions or planned communities, many of today's homeowners are drawn to life in urban centers. From empty nesters, to young professionals and single men and women, metropolitan living is drawing more residents...and they're not just renting. These consumers are forfeiting square footage for style and efficiency, purchasing smaller space homes in urban environments that make the finer things in life more affordable and accessible, all while being close to work and a vibrant lifestyle.

For the first time in more than nine decades, the major cities of the nation's largest metropolitan areas grew faster than their combined suburbs. This trend, identified by Moen's department of consumer and market insights demonstrates a shift in homeownership from suburban to metro areas.

"This idea of urban uprising is one we've continued to watch and it's especially interesting because it goes against what we've thought was true for years - that bigger is better," explains Jack Suvak, senior director of consumer and market insights, Moen. "In 2012, we started to see this trend gain momentum with urban population and downtown occupancy increasing. But now, migration toward city centers is accelerating, and smaller space living provides great convenience and appeal to today's consumer."

There are a number of reasons urban living is so appealing. By living in a metropolitan setting, consumers have greater access to amenities and resources, not to mention a reduced commute to work and the ability to walk or use public transportation to easily reach their destination.

Who Are the Urbanites?
It's clear why consumers are migrating inward to city centers, but who are these urbanites? Today's metro dwellers consist of individuals across generations that desire a location with walkability, proximity and easy access to public transportation. Three of the largest segments living in urban environments include:

Urban Nesters (ages 49-67): Empty nest Boomers are taking to downtown life. These Boomers like active, social lifestyles that downtowns offer. These locations provide a social return to the past for this generation. There is activity, life and people on the street.

Upscale Gen Y'rs (ages 18-35): Upscale Gen Y'rs want to live in areas that are close to where they work and play. Urban cores provide exactly the right blend for these individuals to maximize their time doing activities they have to do, with those they want to do, as well.

Single Gen X'rs (ages 36-48): More and more consumers are choosing to be single. City benefits provide a big attraction for these single dwellers. Living alone in cities can be intensely social and lead to a collective experience by creating an "urban tribe" - a support system consisting of friends and family members living in close proximity.

"Urban Uprising provides a level of convenience and connectedness for which consumers are longing," concluded Suvak. "Many homeowners aren't dreaming of living in McMansions in suburbia anymore. Now, the perfect (smaller) spaces are available in metropolitan areas across the nation, making it easier for everyone to find the home that's perfect for them."

Published with permission from RISMedia.


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Turkey Day Plumbing Tips

November 21, 2013 4:09 am

The day after Thanksgiving is the single busiest of the year for many plumbers. Big holiday meal preparation and cleanup can lead to a lot of unwanted waste in the kitchen drain and garbage disposal. Also, holiday house guests who require additional clothes washing, showers and toilet flushes put a strain on household plumbing.

"Often, the case is that a house already has partially clogged drains that go unnoticed, until holiday guests arrive and overwhelm the system," said Paul Abrams, Roto-Rooter representative. Hectic houses full of people and frantic hosts quickly and easily lead to plumbing problems throughout the holiday season. "Even more problematic is that virtually every traditional Thanksgiving dish is a supreme drain clog culprit," Abrams continued.

Thanksgiving hosts can avoid a visit from their plumber over the holiday weekend by following these clog-preventing tips:

-Never pour fats or cooking oils down drains. They solidify in pipes. Instead, wipe grease from pots with paper towels and throw in trash.
-Avoid putting stringy, fibrous or starchy waste in the garbage disposal. Poultry skins, celery, fruit & potato peels, for example, cannot be sufficiently broken down.
-Make sure the disposal is running when you put food into it. Don't wait until it's full to turn it on.
-For homes hosting weekend guests, it's a good idea to wait ten minutes between showers so slow drains have time to do their job.
-Never flush cotton balls, swabs, hair or wet wipes down a toilet. They don't dissolve and will cause clogs.
-Try to address any plumbing problems before the holiday and before guests arrive. However, in holiday emergencies, don't hesitate to ask up front about extra holiday service fees. As always, know your DIY limits. Often, minor plumbing problems turn into plumbing catastrophes if not handled properly.

Source: Roto-Rooter

Published with permission from RISMedia.


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Balcony Glazing Saves Energy and the Environment

November 20, 2013 4:09 am

A glazed balcony is often promoted as a cozy extra room or a natural extension that connects an apartment and the outside world, no matter what the season or weather. Glazing is also considered a well-founded solution as it improves living comfort and décor possibilities. Likewise, glazing is known to reduce maintenance and repair needs. More rarely is the glazed balcony regarded as semi-warm space, or a draught lobby that passively stores solar energy.

Does balcony glazing save energy?
The impact of energy savings arising from balcony glazing has now been studied. According to this study, glazing results in the heating energy savings of 3.4–10.7 percent in an 861 square foot apartment, the average value being 5.9 percent. This is of significance due to constantly increasing energy costs.

Glazing pays off
It is relatively inexpensive to provide the balcony with glazing. Studies show that the glazing’s procurement price is paid back within 15–25 years through its energy savings of about 6 percent, depending on the shape and location of the balcony.

Carbon footprint caused by balcony glazing
According to a recent study, the total carbon dioxide load produced by the manufacture, transport, installation, maintenance and final recycling of balcony glass panes amounts to about 441 pounds of carbon dioxide. The annual energy savings resulting from balcony glazing correspond to about 110 pounds of carbon dioxide. Judging from this, it takes, on average, only four years to compensate for the glazing-induced carbon footprint through energy savings arising from balcony glazing.

Carry out an eco-action and make use of the many benefits in balcony glazing.

Source: lumon.com

Published with permission from RISMedia.


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To Prevent or Ease Arthritis, Put Down the Sugar

November 20, 2013 4:09 am

Mentioning sugar and arthritis in the same breath: what's up with that? Consider this: The U.S. has more than 78 million obese adults, according to the National Institutes of Health. A report compiled by researchers at GlobalData estimates that by 2022, the U.S. will have the largest population of overweight people worldwide. But that's not our only health crisis. More than 50 million Americans have arthritis—and many of them are obese. In fact, aging and obesity are the chief causes of arthritis, according to the U.S. Centers for Disease Control and Prevention.

A report in the November 8, 2013 issue of the CDC's Morbidity and Mortality Weekly Report notes, "The increase in arthritis definitely has to do with the aging of our population, but it's also potentially linked to the obesity epidemic." The report found that almost one-quarter of U.S. adults—52.5 million—have some form of arthritis. The report predicts 67 million Americans will have arthritis by 2030, and obesity could be the cause of this surge.

Although aging can't be stopped, the impact of arthritis can be decreased. Losing weight and exercising are some keys to fighting the disease. One company actively working to stem that tide is Stevia First Corporation. Stevia First is focusing on growing and processing the stevia plant in a whole new way, so that it provides a tasteful alternative sweetener for food and beverages with no bitter aftertaste. In other words, the company is aiming to give people the satisfying experience they crave without any of the guilt or potential side effects.

The market for an all-natural sweetener is expanding so quickly that Credit Suisse reports that over the next 5-10 years there will likely be a significant reduction in sugar consumption and a marked increase in the role played by high-intensity natural sweeteners in foods and beverages.

Source: Stevia First

Published with permission from RISMedia.


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Energy Efficient Lighting Tips

November 20, 2013 4:09 am

Days are getting shorter, the weather outside is getting cooler, and the holiday season is right around the corner. During this time of year, people are spending more time indoors, cranking up the heat, and using more lighting throughout their home, which ultimately leads to higher energy bills. Porch.com is helping homeowners reduce their energy bills by simply choosing energy efficient light bulbs.

When it comes to energy efficiency, Porch.com CEO Matt Ehrlichman states, "People don't have to invest a lot of time and money to make a difference. Little changes such as switching to energy efficient light bulbs add up. In fact, an average American house can save over $200 per year by replacing incandescent bulbs with compact fluorescent (CFL) or LED."

For those who have not switched over to energy efficient light bulbs, Larry Lauck of the American Lighting Association recommends investigating different lighting options. "Only around 10 percent of the energy in old style incandescent light bulbs goes towards lighting, with the remaining 90 percent of energy spent on producing heat," he says. In fact, the wasted heat produced by just 34 incandescent 60W bulbs producing 850 lumens of light each would be enough to cook your Thanksgiving turkey at 350°. It would take a whopping 258 LED bulbs, also 850 lumens each, to waste the same amount of heat.

When considering energy efficient lighting options, Lauck advises that the first thing homeowners do is identify the lights in their home that are on for a significant amount of time. For many people this could be porch lights or outdoor lighting, which are best suited for LED's as they have the greatest energy savings and last over 20 years. For indoor lighting, kitchens and bathrooms typically use a large amount of lighting energy and are areas where homeowners could save both energy and money by switching to energy efficient lighting.

When considering lighting options in a kitchen or bathroom, Lauck encourages homeowners to talk to a professional because unlike old-style incandescent light bulbs, which all have a universal warm yellow hue, energy efficient light bulbs come in an array of colors ranging from cool to warm hues. Professionals can speak to color temperature, dimming features, and energy efficiency to help homeowners choose the right light bulb for their space.

Published with permission from RISMedia.


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Cranberries Have Health-Promoting Properties

November 19, 2013 4:06 am

Cranberries are more than a holiday favorite, given their remarkable nutritional and health benefits. A new research review published in the international journal Advances in Nutrition provides reasons why these tiny berries can be front and center and not just a side dish. The review authors conclude that cranberries provide unique bioactive compounds that may help reduce the incidence of certain infections, improve heart health and temper inflammation.

"Hundreds of studies show that the bioactive compounds found in cranberries improve health," said lead author Jeffrey Blumberg, PhD, FASN, FACN, CNS, Director of the Antioxidants Research Laboratory and Professor in the Friedman School of Nutrition Science and Policy at Tufts University. "For example, the polyphenols found in cranberries have been shown to promote a healthy urinary tract and exert protective benefits for cardiovascular disease and other chronic conditions."

Cranberry Health Benefits Extend Beyond Urinary Tract Health

The authors cite data that shows the cranberry may improve cardiovascular health by improving blood cholesterol levels and lowering blood pressure, inflammation and oxidative stress. Cranberries have been shown to help support endothelial function and reduce arterial stiffness. Together, these benefits may promote overall health and functioning of blood vessels to help slow the progression of atherogenesis and plaque formation, which can lead to heart attacks and stroke.

Need Fruit? Eat More Cranberries

While all fruit contributes necessary vitamins and minerals to the diet, berry fruits offer a particularly rich source of health-promoting polyphenols. Because of their tart taste and very low natural sugar content, sugar is often added to cranberry products for palatability. Even with added sugar, cranberry products typically have a comparable amount of sugar to other unsweetened fruit juices and dried fruit products. Additionally, the 2010 Dietary Guidelines for Americans asserts that the best use of calories from added sweeteners is for improving the palatability of nutrient-rich foods, as is the case when adding sugar to cranberries. As an additional option, non-nutritive sweeteners are used to produce low calorie versions of cranberry products. Americans can help increase their fruit intake by incorporating cranberries and cranberry products into their diet and there is no need to wait for the holidays – cranberries can be enjoyed year round – fresh, frozen, dried, or in a juice or sauce.

"While we look forward to more research to better understand how cranberries affect our well-being and longevity, we know that including cranberries and cranberry products in a healthy diet is a great way to increase fruit intake," said Dr. Blumberg.

Source: www.CranberryInstitute.org

Published with permission from RISMedia.


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How to Look for Possible Tornado Damage

November 19, 2013 4:06 am

Residents should be very careful when returning home following the severe tornadoes that struck the Midwest over the weekend. Once it is safe to do so, homeowners should carefully inspect their homes for possible signs of tornado damage, and pay particular attention to the following areas:

• Look for wall cracks in spots where there were no cracks before. Cracks of a quarter inch or more are signs walls may have shifted or settled. Look carefully around windows and doors because these are typically the weakest spots in a home's construction.
• Make sure to closely check rooms not regularly used.
• Look outside for physically visible, new cracks in the home's foundation. Look inside for changes in the levelness of floors. Changes in the level of the floor could be signs of a lift in the home's foundation.
• Inspect plumbing. Look closely around the water heater and/or water softener for signs of water leaks that did not exist before. Flush all toilets, turn on all of the water faucets, and check connecting pipes for any leaking water.
• In the days or weeks after a tornado, check walls and ceilings for water stains or yellowing that did not exist before. It could indicate damage on the roof.
• Carefully inspect the outside gutters. Damaged gutters could cause water damage inside the home long after the actual gutter damage occurs.

Source: Allstate

Published with permission from RISMedia.


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Statistics Highlight the Need for Preparation and Caution in Holiday Decorating and Entertaining

November 19, 2013 4:06 am

Lights, candles, action! Brightly lighted decorations, elaborate meals and large gatherings are all part of traditional holiday celebrations. Unfortunately, these seasonal traditions also cause an average of 230 home fires each year, with an average of 4 deaths, 21 injuries and $17.3 million in property damage.

"Christmas tree lights and candles are just two of the holiday traditions that increase the likelihood of a fire starting in your home," says Rick Isaacson, executive vice president of Servpro Industries, Inc. "There are about three times as many cooking-related fires on Thanksgiving Day and almost twice as many on Christmas Day as there are on non-holidays. It only takes a single distracted or careless action to turn a family get-together into a tragedy."

Homeowners can help keep their homes and their families safe during the holiday season by understanding the dangers and taking some simple, commonsense precautions.

Holiday Cooking Fire Facts
• Thanksgiving Day has three times the average number of reported home structure fires involving cooking equipment.
• The two other peak days for cooking-related fires are Christmas Day and Christmas Eve.

Holiday Cooking Safety Tips
• Supervise items on the stovetop. Fifty-eight percent of kitchen fires involve ranges; homes with electric cooktops have a higher risk of fire than homes with gas cooktops.
• Keep flammable items - potholders, packaging, wrapping, wooden utensils, loose clothing - away from the stovetop.
• Don't let lack of sleep or alcohol consumption affect your ability to concentrate on preparing the meal.

Holiday Decorating Fire Facts
• Half of all holiday decoration fires start because the decoration is too close to a heat source.
• On average, 32 candle fires are reported each day. December is the peak month for candle fires.

Holiday Decorating Safety Tips:
• Keep all decorations away from heat sources like radiators, portable heaters, and fireplaces.
• Use flameless candles.
• If you do use traditional candles, burn them in sturdy candleholders, well away from drapes and other flammable materials. Never leave them unattended and never allow them to burn down to less than one inch in length.

Christmas Tree Fire Facts:
• 50 percent of live tree fires occur between December 22 and January 5.
• 31 percent of tree fires are caused by electrical problems.
• 14 percent involve decorative lights.

Christmas Tree Safety Tips:
• Keep live trees well watered to reduce the chance of a fire.
• Check wiring on lights for breaks and wear, replace worn strings and don't exceed manufacturer guidelines for connecting multiple strands of lights.
• Don't leave tree lights plugged in when you are away from home or asleep.

Source: www.servpro.com

Published with permission from RISMedia.


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